Privacy policy

WHAT INFORMATION AND PERSONAL DATA WE MIGHT COLLECT ABOUT YOU

Information that you provide

  • Identifiers: such as your name, postal address, email address, social media handle, telephone number, or Identification materials used to verify eligibility for discounts and other offers.
  • Demographic information: such as your age, date of birth, or gender.
  • Transaction information: such as information regarding purchases, returns or exchanges; product reviews you provide; clothing size/fit information; and communications between us.
  • Payment information, including gift card information; and
  • User generated content (UGC): such as photos, videos, blog posts, or social media posts.

If you choose not to provide certain information to us, you may not be able to complete a purchase, participate in an experience, or receive other services or information.


Information that we automatically collect from you.

When you visit any of our websites, we may automatically collect:

  • Identifiers: such as device ID, IP address, and online identifiers, such as cookie numbers.
  • Internet activity information: such as device type; browser types and version; browsing history; search history; interactions with our websites, applications, communications, and advertisements.
  • Location information: such as geo-location of your devices.
  • Audiovisual information.
  • Inferences: such as your preferences and interests based on your online activities.

     Other information we collect.


We may collect information about you from activities related to other businesses or third parties like web hosting providers, shipping providers, retail partners, analytics companies, social media platforms, data companies, and marketing and advertising services such as:

  • Identifiers: such as updated contact information, social media handles, device identifiers, cookie numbers or similar online identifiers.
  • Demographic information: such as your age, date or birth, or gender.
  • Internet activity information: such as content or reviews you post on social media or other third-party platforms; and
  • Inferences: such as information about your shopping preferences and interests.

The information that we obtain from social media platforms depends on your account and privacy settings within the platforms and the platforms privacy policies.

Some of the information above is collected on our websites through web browser cookies and other technologies (web beacons/gifs, pixels, page tags, script) that receive and store certain types of information whenever you interact with us or third parties that may direct you to our websites. We may use similar technologies to collect information when you use our applications. We use these tools for a variety of reasons, including to analyze and improve our websites and applications, or to remember your preferences and provide more personalized advertising.

Third party automated information collection and Interest-Based Advertising

Peaches n Cherries uses third party advertising companies to display ads tailored to you based on how you browse and shop online, a practice commonly referred to as “interest-based” or “behavioral” advertising. We allow these third parties to collect certain information when you visit our websites or use our applications, including non-personally identifiable information (browser type, subject of advertisements clicks on, session IDs) and personal data (such as static IP address). These third parties typically use cookies or tracking technologies to collect this information on websites and applications owned by us or third parties. Peaches n Cherries endeavors to adhere to the transparency and choice principles set forth in the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising. 

HOW WE USE YOUR INFORMATION

We use the information we collect for a variety of purposes, including:

  • To process your transactions and provide you with the products and services you request
  • To provide, maintain, protect, develop, and improve our websites, applications and services
  • To improve your experience on our websites and applications, and in our stores
  • For customer service, including to respond to your inquiries and requests
  • To communicate with you about our and third-party products and services, in accordance with applicable laws and with your consent where required
  • To analyze and learn about consumer trends and interests
  • To learn about the devices, you use to access our websites, applications and other online services
  • To personalize the content, you see on our websites and applications
  • To administer contests, sweepstakes, surveys and other promotions
  • To maintain your reward or loyalty program memberships
  • To provide you with communications, recommendations, ads, and other information of interest to you, including via email and interest-based advertising based on your online activities on our websites, applications and other online services
  • To maintain our community programs and focus groups
  • To use your UGC on our websites, social media accounts, and other marketing platforms (with your consent)
  • To verify eligibility for discounts and other offers
  • To prevent and detect fraud, criminal activity and violations of our terms of use
  • To protect our rights, as well as yours and others
  • To comply with our legal obligations

HOW YOUR INFORMATION IS SHARED

Peaches n Cherries utilizes shared services and technology infrastructure that may result in your data being shared with other branded businesses within Peaches n Cherries. This data may be used for data analytics, customer service and other operational purposes. We do not allow your personal data to be used for cross-brand marketing by other branded businesses or in any other way that violates our Privacy Policy. 

We may share your information with our third party service providers that work on our behalf, including by providing or fulfilling the products and services you request, authorizing and processing your payments, performing fraud protection and credit risk reduction, product customization, marketing and promotional material distribution, website and application evaluation, data analysis, website improvements, and, where applicable, data cleansing, marketing, promotions and other services performed on our behalf or on behalf of the brand Peaches n Cherries.

In addition, we may share or transfer information about you to unrelated third parties:

  • when you engage in activities that are sponsored by third parties ( e.g., cobranded offerings);
  • as required by law or a legal process, including investigating a potential crime
  • when we believe it is necessary to protect the rights, property, or safety of Peaches n Cherries or other persons.

We disclose the following categories of information for our business purposes:

  • Identifiers: disclosed to service providers; payment processors; advertising and marketing partners; affiliates and subsidiaries; law enforcement, public and government authorities, and others; advisors and consultants; retail partners; and joint marketing partners.
  • Demographic information: disclosed to service providers; advertising and marketing partners; affiliates and subsidiaries; law enforcement, public and government authorities, and others; advisors and consultants; retail partners; and joint marketing partners.
  • Transaction information: disclosed to service providers; payment processors; advertising and marketing partners; affiliates and subsidiaries; law enforcement, public and government authorities, and others; advisors and consultants; retail partners; and joint marketing partners.
  • Payment information: disclosed to service providers; payment processors; affiliates and subsidiaries; law enforcement, public and government authorities, and others; advisors and consultants; and retail partners.
  • Internet activity information: disclosed to service providers; advertising and marketing partners; affiliates and subsidiaries; law enforcement, public and government authorities, and others; advisors and consultants; retail partners; and joint marketing partners.
  • User generated content (UGC): disclosed to service providers; advertising and marketing partners; affiliates and subsidiaries; law enforcement, public and government authorities, and others; advisors and consultants; retail partners; and joint marketing partners.
  • Location information: disclosed to service providers; advertising and marketing partners; affiliates and subsidiaries; law enforcement, public and government authorities, and others; advisors and consultants; retail partners; and joint marketing partners.
  • Audiovisual information: disclosed to service providers; affiliates and subsidiaries; law enforcement, public and government authorities, and others; and advisors and consultants.
  • Inferences: disclosed to service providers; advertising and marketing partners; affiliates and subsidiaries; law enforcement, public and government authorities, and others; advisors and consultants; retail partners; and joint marketing partners.

At Peaches n Cherries, we do not share your personal data with third parties in exchange for money. We do share certain information with advertising and marketing partners in exchange for insights, digital advertising, and other valuable services. Such sharing may be considered a “sale” under certain laws. We disclose the following information in such circumstances:

  • Identifiers.
  • Internet activity information.
  • Location information.
  • Inferences; and
  • Transaction information.

We may also share your data in the event of an actual or potential sale, merger, acquisition or transfer of our business or assets.

We may use or share information that does not reasonably identify you with any third party and for any purpose.

WHAT CHOICES CAN YOU MAKE ABOUT YOUR DATA

Unsubscribe/Opt-Out

If you no longer wish to receive promotional emails or direct mail from Peaches n Cherries, you can contact Customer Service here. A request to opt-out may take three to five business days to take effect. If you have a Peaches n Cherries account with us, you may still receive communications related to your account, loyalty points or special officers (such as birthday discounts). An opt-out request will also not stop transactional emails related to your purchases.

If you no longer wish to receive the text messages that you had consented to previously, you can text “STOP” after receiving a message.

Accessing or Deleting your Data 

If you would like to receive a copy of the personal data that Peaches n Cherries has collected from or about you, you can complete this form or contact customer support. You will be asked to verify your identity via the process outlined on the form.

If you would like Peaches n Cherries to delete your data, you can contact customer support. You may continue to receive advertisements for Peaches n Cherries regarding our products. Those advertisements may be delivered to you based on your future interactions with us or based on the determination of our business or advertising partners that you are a member of the desired audience for a campaign.

Sale of Personal Data

At Peaches n Cherries, we do not share your personal data directly with third parties for their own marketing purposes in exchange for monetary consideration. However, as mentioned in this policy, we do engage in Interest-Based Advertising, where we allow third parties to place cookies, pixels, and trackers on our site to provide you with personalized ads. 

If you are a California resident, you have the right, once per year, to request that we provide you with information about our sharing of information with third parties for their direct marketing purposes. If you would like to exercise this right, please contact us at customer service.

Non-Discrimination

We may not discriminate against you for exercising your rights under the California Consumer Privacy Act. We may, however, provide a different level of service or charge a different rate if the difference is reasonably related to the value of your information. 

HOW DO WE PROTECT YOUR DATA

Security Methods

We use commercially reasonable technical, administrative and physical security measures to protect the information that we collect or receive, in addition to contractual safeguards. Our websites use an industry standard encryption protocol known as Secure Socket Layer (SSL) to protect your order information. Each payment transaction made through our websites and applications (or any successor or similar digital property) will be transmitted using SSL encryption. We review our security measures periodically. Despite these measures, please be aware that no security measures are perfect or impenetrable. 

Children’s Personal Information

Peaches n Cherries is concerned about the safety of children when they use the Internet. Our websites and applications are not directed to children under the age of 13. If we become aware that a user is under the age of 13 and has registered without prior verifiable parental consent, we will remove their information from our files. If a parent or guardian discovers that a child under the age of 13 has provided us with information, we ask that they contact us at contact@peachesncherries.com

SPECIAL NOTICE FOR CANADIAN USERS

We may store or process your personal information on servers in jurisdictions outside the United States of America. While your personal information is in a jurisdiction it may be accessed by the courts, law enforcement and national security authorities of that jurisdiction, or otherwise, in accordance with the laws applicable in that jurisdiction.

SUPPLEMENTAL CALIFORNIA PRIVACY POLICY

Who and what information is subject to the CCPA?
The CCPA protects California residents as “consumers” with respect to their personal information, although a number of exceptions apply. As a result, the Supplemental CCPA Disclosures and relevant CCPA Rights subsections below may not apply when they restrict our ability to comply with a court order or regulator with competent authority, federal, state or local laws, cooperation with law enforcement, exercise of our legal claims, or collection or use of de-identified information.

Supplemental CCPA Disclosures

Online Promos and Ads: We work with one or more third parties to: (i) administer and analyze effectiveness of advertising or promotional campaigns. These third parties may place cookies on individuals’ computers to receive information about traffic to our site, browsing and purchasing activity on our online services, and (ii) From time to time third parties may help us to provide a more tailored user experience. These third parties may collect information about individuals’ internet or other similar network activity and browsing patterns, IP address, page interaction (such as scrolling, clicks and mouseovers), and information obtained via cookies with these third parties (such as the site visited before or after), and may retain rights to use some of this information for their own purposes.

C. CCPA Rights
California residents have the following rights:

Right to Opt-out of Sale: California residents have the right to opt-out of our “sales” of their personal information. To exercise this right, email us at with “California Request to Opt-Out” in the subject line, or use the contact details in ­­­­ of this Privacy Notice above

Right to Know: California residents have the right to request that we disclose what personal information we collect, use, disclose and sell about them specifically. To submit a request to exercise this right to know, email us at with “California Request to Know”, or use the contact details in of this Privacy Notice Please specify in your request the details you would like to know, including any specific pieces of personal information you would like to access.

Right to Delete: California residents have the right to request the deletion of personal information that we collect or maintain about them. To submit a request to delete personal information, email us at with “California Request to Delete” in the subject line, or use the contact details in of this Privacy Notice Please specify in your request the personal information about you that you would like to have deleted, which can be all of your personal information as required by the CCPA.

Right Not to be Discriminated Against: You may not be discriminated against because you exercise any of your rights under the CCPA in violation of Cal. Civ. Code § 1798.125.

Financial Incentives: From time to time, we offer consumers who provide their email address, phone number and/or zip code to us for the purposes of receiving our marketing communications, free shipping, or sometimes a discount on an order. Consumers may opt in by entering their information when prompted upon first visiting our website. Consumers may opt out of marketing communications at any time by following the instructions in such communications. The financial incentive is permitted under the CCPA because it is not discriminatory in nature—it does not deny consumers their rights under the CCPA or discriminate against consumers who may have exercised their rights under the CCPA.

If you submit a request to exercise your CCPA rights, we may ask that you provide certain information to verify your identity. The information that we ask you to provide to verify your identity will depend on your prior interactions with us and the sensitivity of the personal information at issue. We will respond to your request in accordance with the CCPA. If we deny your request, we will explain why.

You can designate an authorized agent to make a request under the CCPA on your behalf if:

  • The authorized agent is a natural person, or a business entity registered with the Secretary of State of California; and
  • You sign a written declaration that you authorize the authorized agent to act on your behalf.

If you use an authorized agent to submit a request to exercise your right to know, right to opt-out of the “sale” of your personal information, or your right to request deletion, please have the authorized agent take the following steps in addition to the steps described earlier:

  • Email a certified copy of your written declaration authorizing the authorized agent to act on your behalf.
  • Provide any information we request in our response to your email to verify your identity. The information that we ask you to provide to verify your identity will depend on your prior interactions with us and the sensitivity of the personal information at issue.

If you provide an authorized agent with power of attorney pursuant to California Probate Code sections 4000 to 4465, it may not be necessary to perform these steps and we will respond to any request from such authorized agent in accordance with the CCPA.